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The most common types of online advertising are display ads, search ads, social media ads, and email marketing ads. All advertising formats are available on desktop, tablet, and mobile devices. We recommend you consider the benefits of each and determine which is more in-line with your particular business needs.
46% of users will not return to a site if it doesn't load properly on their mobile device and 57% will abandon it altogether if it takes more than 3 seconds to load. The implications are clear. Companies that do not have a mobile-friendly/responsive web design will lose out to their competitors. As companies become more aware of the increase in mobile phone usage, they are turning their attention to reaching their target audience on these devices. As a result, the mobile advertising segment is currently outgrowing all others segments in online advertising with projections for reaching 72% of U.S. digital ad spending by 2019.
Search engine marketing is a form of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). Each search engine uses its own algorithm for search engine placement and web page ranking. Knowing what a search engine is looking for when rating your web site is important in order to take the necessary steps for improving your score.
Online search query market shares can shed some light when trying to determine whose guidelines to follow or prioritze during your marketing and page optimization efforts. Consider the following statistcis in deciding to which search engine you want to devote the majority of your attention during your research. According to March 2015 data analysis reports from comScore, 18.9 billion explicit core searches were conducted in the United States, of which Googe ranked first with 12.1 billion searches. Microsoft ranked second with 3.8 billion, then Yahoo with 2.4 billion followed by AOL with 203 million. Google accounts for 89.3 percent of the global search market and 63.9% percent of the U.S. market.
A corporate business identity is at the core of all business and marketing strategies. During the initial stages of every business venture, a collection of visual elements that communicate your brand philosophy and how it wants to be perceived by customers, investors, and employees is selected. This helps to set the tone for your company and make your brand recognizable and memorable. Corporate identity should be carefully crafted and includes such things as business décor, logo design, company name, slogan and tagline, color palette, stationery, signage, and uniforms.
After you have clearly defined your corporate business identity, your attention and focus will switch to making your business known to potential customers. A good starting point is creating a web presence for your small business marketing strategies. Creating a website that authentically represents your business will help your target audience connect with you and identify with your brand. Having a website is like having an digital business card and using it as your yellow pages business ad listing where the Internet acts as the big yellow book. In today's technological world, having a website can mean the difference between the success and failure of your business.
Now that you have a web presence, you want to increase web traffic to your site. Web content development will not only attract new visitors, but also keep them coming back for more. By creating fresh content that is both interesting and engaging you will attract new and loyal visitors to your site. Webpage content examples include blogs, infographics, quizzes, videos, and newsletters. Content writing is an ongoing process that requires time, effort, and creativity.
Search engine services most often involve web page optimization. This referes to actions that can be taken to make your website search engine friendly. When talking about content, search engine optimization most often refers to keyword density and positioning. Search engine optimization is a complex process involving strategies aimed at improving search engine ranking in order to increase web traffic to your web pages. In order to take full advantage of content optimization techniques, research and implementation should take place both before and after content development.
Paid search refers to advertisements and pay per click (PPC) campaigns and is part of search engine marketing. Paid search advertising is often used in conjunction with SEO marketing. Pay per click traffic will be immediate, but requires paying each time a user clicks your sponsored ad on a search engine results page. The amount you pay per click depends on the keywords you choose. Your competitors will bid to have their ads appear same as you and this will drive up the price of these keywords. There are many factors affecting keyword selection and ad placement, but a well managed pay per click campaign will prove effective.
You've settled on your corporate identity, your website has fresh and engaging content, and you have an effective SEO and pay per click marketing strategy. Why is there a decrease in web page traffic and customer flow? The answer may very well be reputation. What is reputation management and why would you need it? Knowledge is power and consumers know this. They research products, companies, and services before making purchasing decisions. The information they trust most comes from word of mouth. Word of mouth today has global reach and takes the form of online reviews, ratings, and shares. Customers that are unhappy with their purchase and experience, will make it known for reasons unimportant. Once the information is out there, it is accessible to anyone. This information can be detrimental to your marketing efforts and is difficult to overcome and manage. Repairing or flooding out defamatory remarks and negative online publicity requires time and a systematic approach.