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SEO

Search engine optimization is the process of improving web design and establishing authority, so that a webpage may be considered highly relevant by search engines and thereby included in the topmost position during a search.

Web Design

Having a website not only establishes an online presence for your brand, it also gives you the opportunity to reach a wider audience, extend availability, develop relationships, recruit staff, and gain valuable information about your customers.

Marketing

Marketing today mainly consists of online digital strategies with the Internet as the core promotional medium. However, traditional methods including print, television, and direct mail are still widely used.

Content Development

Your online efforts will largely depend on the content you create. Content is what will attract new customers and engage readers. You can capture the attention of users by creating high quality content in a variety of formats.

Online Advertising

The most common types of online advertising are display ads, search ads, social media ads, and email marketing ads. All advertising formats are available on desktop, tablet, and mobile devices. We recommend you consider the benefits of each and determine which is more in-line with your particular business needs.

HAVING A WEBSITE ISN'T ENOUGH
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46% of users will not return to a site if it doesn't load properly on their mobile device and 57% will abandon it altogether if it takes more than 3 seconds to load. The implications are clear. Companies that do not have a mobile-friendly/responsive web design will lose out to their competitors. As companies become more aware of the increase in mobile phone usage, they are turning their attention to reaching their target audience on these devices. As a result, the mobile advertising segment is currently outgrowing all others segments in online advertising with projections for reaching 72% of U.S. digital ad spending by 2019.

Device Usage Pie Chart

Link building is one of the most important aspects of search engine optimization, but it is also one of the most time consuming. Link building describes techniques that are used to increase the number and quality of inbound links to a web page. Inbound links are important because they are affect search engine ranking. Search engines view a link to a website as a vote for that website and factor it in when determining page rank. It's important to note that not all links have the same weight. Links from trustworthy sites with a high authority are more valuable than links from less established websites. Furthermore, domain diversity will have a more desirable effect than multiple links originating from a single source. To complicate things even more, the type of link and link location will also affect how search engine algorithms rank your page. A natural link is a link to your site that was placed without your intervention and probably as a direct result of quality content. Quality content will automatically attract more links but this process takes time.

Link Building Flowchart

Search engine marketing is a form of online marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs). Each search engine uses its own algorithm for search engine placement and web page ranking. Knowing what a search engine is looking for when rating your web site is important in order to take the necessary steps for improving your score.

Online search query market shares can shed some light when trying to determine whose guidelines to follow or prioritze during your marketing and page optimization efforts. Consider the following statistcis in deciding to which search engine you want to devote the majority of your attention during your research. According to March 2015 data analysis reports from comScore, 18.9 billion explicit core searches were conducted in the United States, of which Googe ranked first with 12.1 billion searches. Microsoft ranked second with 3.8 billion, then Yahoo with 2.4 billion followed by AOL with 203 million. Google accounts for 89.3 percent of the global search market and 63.9% percent of the U.S. market.

Search Engine Market Share 2015

Google
63.9% 63.9% Complete
Yahoo!
12.5% 12.5% Complete
Bing
20.8% 20.8% Complete
AOL
1% 1% Complete

Social networking websites allow individuals and businesses to interact, build relationships, and form communities online. When companies join these social channels, consumers can interact with them directly. This exchange can be more personal to users than traditional methods and can be very rewarding to both parties. Based on a survey conducted in September 2014, 81% of adults use the internet or email at least occasionally. Other findings show that 56% of all online adults 65 and older use Facebook, roughly half of internet-using adults ages 18-29 (53%) use Instagram, 50% of users with a college education use LinkedIn, and 42% of women online use pinterest compared to only 13% of men.

Companies can generate traffic and increase product and brand awareness by using social mediums. Social media networks are great marketing channels and can be very rewarding as more and more users share and post things that interest them. Research shows that 63% of social media is made up of images and 66% of social media updates are visual content. Furthermore, 50% of all Internet users have re-posted a photo or video they found online. Usage figures for five popular social networking platforms in proportion to the total American population 18+ years of age is illustrated in the included chart with Facebook outperforming in strides.

Social Media Usage for 18+ Age Group 2014

Facebook
58% 58% Complete
LinkedIn
23% 23% Complete
Pinterest
22% 22% Complete
Instagram
21% 21% Complete
Twitter
19% 19% Complete
Responsive Web Design

Responsive Page Designs
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Our Work

We have beautiful design templates to meet your needs. All our designs are customizable. We also have graphics designers ready to provide you original design concepts. Below are a few samples of our recent work.

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